Trust and responsible use
Responsible use of Cyre
Cyre helps professional-services firms decide where a commercial conversation may be worth reviewing. It is not a mass-contact or autonomous sales tool.
What Cyre does
- Reviews public business signals against a customer's target profile.
- Keeps source evidence and scoring logic visible for human review.
- Combines independent signals with customer-supplied relationship context.
- Suggests possible next actions and optional outreach drafts.
- Records commercial outcomes only when a customer confirms them.
What Cyre does not do
- Cyre does not automatically contact a company.
- Cyre does not treat an uploaded client or prospect as buying evidence.
- Cyre does not guarantee that a signal will become a sale.
- Cyre does not bypass opt-outs, suppression requirements or professional obligations.
- Cyre does not replace the customer's judgement about whether contact is appropriate.
Customer responsibilities
- Check the evidence before relying on an opportunity.
- Use an appropriate lawful basis for personal-data processing and direct marketing.
- Follow applicable UK GDPR, PECR and professional requirements.
- Honour suppression, objection and opt-out requests.
- Keep relationship information and commercial outcomes accurate.
Evidence standard: where a live source is unavailable, production customer workflows should show that state clearly rather than substitute fictional opportunities.
This page explains intended product use and is not legal advice. Questions can be sent to support@cyre.com.